Search Engine marketing (SEM ) is method of generating traffic to a web site by paid advertising on search engines and different websites. This can be often referred to as as Pay Per Click
With search engine marketing, advertisers have option to target audience as per geography, language, website, time and devices consistent with strategy of advertizer.
In this Adwords coaching, you'll find out how to research business goals, the way to structure the account, campaign, adgroups, creating ads, target search engines and show network, keyword analysis and bidding, optimizing the campaign for optimum ROI, tracking the conversions and reportage.
At the end of this course, you will understand how SEM or Pay per Click advertising works and how you can take advantage of this advertising option. Later on you will be in a position to plan and implement a Google AdWords advertising campaign.